Propeller House is a brand house, product laboratory and venture studio founded by operators from global consumer goods, built around longevity, wellbeing and fullness.
Positioning, formulation and go to market built together, not handed off between agencies.
Products built on functional ingredients and real evidence, not trend driven claims.
Capital, category expertise and distribution access combined with the founders we back.
A Nordic ritual reimagined as functional wellness shots, built for a daily moment to slow down and recharge.
We are building a portfolio of longevity and wellbeing products across six consumer segments, from early years to senior living, and the pets who share the journey.
Millennials and Gen X. Daily rituals for balance, recovery and calm. Live today through FIKA.
Functional formats built for life on the move, hydration, focus and recovery in portable formats.
Longevity support built for strength, mobility and vitality later in life.
Wellbeing products for the other members of the family, built with the same longevity lens.
Foundational nutrition and healthy habits, built early and built to last.
Energy, focus and confidence built for a fast moving life.
Propeller House was founded by a group of consumer goods operators who have built, scaled and sold brands across categories, together in one lab.
We look for products that support longevity and propel the elements of a happier, fuller life: wellbeing, recovery, calm and everyday balance.